How it started

Hi, I’m Isabella or you might know be as Bells.

This all started when I was 14, at a time when my world suddenly became very small. I was diagnosed with chronic fatigue syndrome, and there were days when getting out of bed felt impossible. I watched life keep moving while mine felt like it was standing still, and I felt so unwell for so long that I forgot what it felt like to feel normal.

I had three tops, a laptop on my bed, and a dream that refused to leave me alone. When my body couldn’t do much, my heart did everything. I spent countless quiet hours teaching myself web design, talking to manufacturers, and imagining something better than the moment I was stuck in. That little dream became my safe place. When I was 16, I launched my store, still unsure, still exhausted, but so proud.

Those years changed me. Being sick taught me how fragile people are, and how much it matters to feel comfortable in your own skin. I remember feeling awful, invisible, and disconnected from myself.

Because of that, I pour so much love into every piece I source. I don’t just want you to wear my clothes. I want you to feel held by them. I want you to feel confident on days that are heavy and seen on days you feel small. This brand grew out of the hardest part of my life. It grew out of long nights, quiet hope, and choosing to believe that something beautiful could still come from pain. I turned survival into creation, and somehow it turned into this.

I’m 24 now, still learning, still healing, still dreaming. I’m working on expanding my KML line, and every step forward feels like a promise I kept to my younger self. If you’re here, thank you. Truly. This is more than a clothing brand. It’s my story, and I’m so grateful you’re part of it. 🤍